Dog shampoo built for New York dogs
Plant-based formulas for apartment baths, hot pavement, and the city's aggressive winter salt.
New York dogs live a specific life. Most are walked on concrete, not grass. Most get bathed in a small bathroom or kitchen sink, often more than once a week, because half a block in Manhattan picks up a lot of grime. The summer pavement on West 4th Street hits 140°F in July. The winter sidewalks of the Upper East Side are coated in calcium chloride from December through March. We built our formulas with that environment in mind.
Hot pavement in summer, salt in winter
There are roughly four months a year in NYC when paw pads take real damage. June through early September the asphalt is hot enough to blister. December through March, melting salts irritate skin, dry out pads, and cause cracking when dogs lick them off. Our paw wax is built for both — a shea butter and beeswax barrier you wipe on before the walk. It doesn't prevent every problem but it cuts down the worst of it, and it's simpler than booties for most dogs.
NYC tap water is actually fine
A point that doesn't get said enough: New York City tap water is some of the softest in the United States, sourced from the Catskill and Delaware reservoir systems upstate. You don't need a filtered rinse for your dog's bath. Westchester, Long Island, and most of upstate run on different systems with harder water — but in the five boroughs, the water itself isn't the variable. Your shampoo is.
Frequent bathing without stripping the coat
Apartment dogs in New York get bathed more often than dogs almost anywhere else, and that's where most off-the-shelf shampoos fail them — strong cleansers strip the skin's natural oils, leaving dogs itchy and the coat dull. Our avocado-lavender formula is mild enough for weekly use without that effect. The coconut-peppermint version is better for long-coated breeds (golden retrievers, doodles, shepherds) that need detangling along with the wash.
Plant-based formulas
Avocado, lavender, coconut, hemp seed oil. No sulfates, parabens, synthetic dyes, or artificial fragrance.
Vet-reviewed safety
Every formula reviewed by a licensed DVM before launch. Safe for puppies 8+ weeks and sensitive-skin dogs.
30-day guarantee
Not the right fit for your dog? Return it within 30 days, even if the bottle's open. No questions, full refund.
What we ship most in New York
For city dogs that get bathed often and walked on hot or salted pavement, we ship the most Avocado-Lavender Shampoo and Paw Wax in New York.
Common questions from New York customers
Do you deliver to all five boroughs?
Yes. Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. Standard ground takes 3–5 business days from our US warehouse.
Is this safe for puppies?
Yes — all our shampoos are gentle enough for puppies 8 weeks and older. Use a smaller amount, dilute well, and avoid the eyes. If a puppy has any skin condition your vet is treating, follow your vet's wash guidance first.
How often should I bathe a New York apartment dog?
For most dogs, once a week is fine with a gentle formula. The Avocado-Lavender shampoo is designed for that frequency. If your dog has skin issues, talk to your vet — over-bathing can make some conditions worse, even with mild products.
Get Pethoven delivered
to New York in 3–5 days.
Free shipping on orders over $35 in New York. Backed by our 30-day satisfaction guarantee.